Helping businesses, whether they are just starting out or are more established, to create winning product strategies. Creating an effective product strategy involves many aspects beyond the simple idea itself, including understanding and testing the real customer need as well as the competitive landscape. Having a plan, keeping it simple, and being able to rapidly pivot to a constantly changing market are essential. Above all, many people focus extensively on the product technology but underestimate the go-to-market effort that is needed to drive commercial growth. It can be easy to get potential customers to look at a product or commit to a trial, but what really counts is a willingness to pay and an understanding of how to drive real user adoption in an increasingly consumer driven market.
Helping businesses at different stages of the product development cycle; whether at the startup stage where board level directional guidance is needed on a retained basis, or, with more established businesses, providing more complex strategic planning. Providing a full range of experience: from complete blue sky thinking/vision design, through detailed business cases and roadmap planning, to delivering detailed go-to-market plans, including the creation of the tools to enable others to bring your vision to reality.